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Own your audience.

Grow your business.

Everything you need to build lifelong relationships with your students.

Start for free. Upgrade to engage and monetize.

Create Instructor Profile

No credit card to start · Cancel anytime · Your community is always yours

  1. Stage 1

    Get Discovered

    Community

    $0forever

    Get discovered and start building your audience.

    Start free
    • Create a beautiful public profile students can easily find and share.
    • Build a community that belongs to you—followers are always free and always yours.
    • Share your classes, schedule, and updates in one central place.
    • Grow through referrals with a personalized link and QR code.
    • See what's working with basic audience growth insights.

    Includes

    Free forever · No credit card required

  2. Stage 2

    Build Relationships

    Starter

    $10/month

    Turn every new student into a lasting relationship.

    Start with Starter
    Includes everything in Community
    • Automatically welcome every new student with personalized onboarding emails.
    • Build a complete relationship history with notes, attendance, and preferences.
    • Stay connected between classes with email campaigns and announcements.
    • Organize your community with tags and audience segments.
    • Understand your students better with engagement insights and booking history.

    Includes

    Up to 100 community members · 300 SMS messages, additional volume available.

    +$10/month per additional 100 members

  3. Stage 3

    Increase Retention

    Most popular

    Pro

    $99/month

    Keep students coming back—without more work.

    Upgrade to Pro
    Includes everything in Starter
    • Automatically win back inactive students before they drift away.
    • Reach students instantly with SMS reminders, schedule updates, and waitlist alerts.
    • Celebrate milestones automatically to build loyalty and long-term relationships.
    • Create highly targeted campaigns based on behavior and engagement.
    • Save hours every week by automating your most important student communications.

    Includes

    Up to 500 community members · 500 SMS messages, additional volume available

    +$10/month per additional 100 members

  4. Stage 4

    Grow Revenue

    Business

    $149/month

    Turn your audience into a thriving business.

    Go Business
    Includes everything in Pro
    • Sell workshops, retreats, memberships, virtual classes, and private sessions.
    • Launch high-converting marketing campaigns in just a few clicks.
    • Track student interest so you know exactly who to follow up with.
    • Pay 0% platform fees on bookings from your own audience.
    • Reach brand-new students through the LedBy marketplace.

    Includes

    Unlimited community members · 500 SMS messages, additional volume available

All prices in USD · Cancel or change plans anytime · Your community always belongs to you

Inside the toolkit

Enterprise-grade capabilities to power your growth.

Journey Builder

Maps out automated paths for new students, win-backs, and membership renewals.

Mobile Studio (SMS)

Sends class reminders, waitlist alerts, and quick studio updates directly to phones.

Email Studio

Custom-designs newsletters, workshop announcements, and class schedules.

Contact Segmentation

Groups students by frequency, preferred class types, or instructor preferences.

Common questions
Can I start on the free plan?+
Yes. Every instructor gets a free public profile, unlimited followers, and community growth tools — forever. Upgrade to Starter, Pro, or Business whenever you're ready to engage.
What happens if I outgrow my member limit?+

You'll never lose access to your audience or be prevented from growing.

Every plan includes unlimited followers—anyone can discover your profile and follow you for free.

Community members are the followers you actively engage with using LedBy's CRM, email campaigns, SMS messaging, and automations.

  • Community: Unlimited followers
  • Starter: Includes 100 community members, then $10/month for each additional 100
  • Pro: Includes 500 community members, then $10/month for each additional 100
  • Business: Unlimited community members

You decide which followers to add to your active community, so you only pay for the people you're actively building relationships with.

How much do text messages cost?+

SMS is included with every paid plan, making it easy to send class reminders, schedule updates, and important announcements.

  • Starter: 300 SMS messages/month included
  • Pro: 500 SMS messages/month included
  • Business: 500 SMS messages/month included

As your community grows, you can seamlessly add more messages for $10 per 300 SMS. You'll always see your usage in your dashboard, so there are never any surprise charges.

What's the difference between Pro and Business?+
Pro helps you keep and grow the community you already have with retention, SMS, and advanced segmentation. Business adds the ability to sell workshops, retreats, memberships, and courses — plus marketplace exposure.
What are marketplace platform fees?+

You always keep ownership of your audience.

Bookings from students you bring to LedBy have 0% platform fees — forever. We only earn a fee when we help you discover and connect with a brand-new student through the LedBy marketplace.

On the Business plan, LedBy charges a 25% platform fee on marketplace-generated bookings from new students we introduce.

For classes hosted at third-party studios, booking and payment are handled directly through the studio. LedBy helps instructors grow their audience by capturing student interest and contact information before directing students to the appropriate booking destination.

Can I upgrade or downgrade later?+
Yes. Change plans anytime. Your community, students, and data always belong to you.
Do my followers pay anything?+

No. Following instructors on LedBy is always free.

Your followers can discover your classes, stay connected with your community, and receive updates from you without paying anything. They only pay when they choose to book a paid offering, such as a class, workshop, retreat, or private session.

For classes hosted at third-party studios, payments and booking are handled directly through the studio.

Will I ever receive surprise charges?+
Never. Usage and overages are always visible in your dashboard and previewed before every billing cycle.

Start owning your audience today. Grow something that lasts.

Pick the plan that fits where you are today. Change it anytime as your community grows.

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