LedBy was born to solve a structural flaw: the fitness industry is built around buildings, but client loyalty is built around human beings.
Our story
Independent instructors spend years cultivating relationships, yet they are forced to "rent" access to their own clients from studio databases and unpredictable social media algorithms.
When they move locations, launch independent pop-ups, or expand their careers, their communities fragment and they lose their audience.
LedBy changes that. We enable fitness professionals to truly own their customer data and automate their marketing from Day One.
Founded
2025
Headquarters
Newport Beach, CA
Infrastructure
Salesforce cloud core
Leadership team
Co-Founder
A prominent yoga instructor who owned and operated his own brick-and-mortar studio and digital class platform. Daniel experienced the instructor fragmentation crisis first-hand — wasting hours navigating empty classrooms, managing multi-studio schedules, and relying on Instagram updates hoping people would notice.
Co-Founder
Deep enterprise technology leader currently at Salesforce, formerly at Google, and a graduate of UC Berkeley. Drew leads global go-to-market strategy, product design engineering, and enterprise architecture implementations.
By building on Salesforce cloud core, we bypass legacy technical debt and convert baseline instructor clout into generational institutional enterprise value.
Join the team